Privacy Policy

Last updated: 6 September 2026

Emma Finney Coaching respects your privacy and is committed to protecting your personal information. This Privacy Policy explains what information I collect, why I collect it, how I use and protect it, and your rights under UK data protection law.

1. Who I am

Emma Finney Coaching is operated by Emma Finney as a sole trader.

For the purposes of UK data protection law, Emma Finney Coaching is the data controller for the personal information described in this Privacy Policy.

For any questions about this policy or how your personal information is handled, please contact:

Email: emmafinneypt@yahoo.com

2. Information I may collect

Depending on how you interact with Emma Finney Coaching, I may collect information including:

  • Your name and contact details, such as your email address and telephone number.

  • Information you provide through the website contact form or when contacting me directly.

  • Information required to provide personal training or online coaching services.

  • Training history, goals, preferences and progress information.

  • Measurements, progress photographs or other progress information that you choose to provide.

  • Health, injury, medical or other information relevant to providing safe and appropriate exercise coaching.

  • Communications between you and Emma Finney Coaching, including messages relating to your coaching.

  • Transaction and payment-related information. Payments may be processed by third-party payment providers such as Stripe. Emma Finney Coaching does not receive or store your full payment card details.

  • Technical information collected when you use the website, which may include information collected through cookies and similar technologies.

3. How I collect your information

I may collect information directly from you when you:

  • Complete a contact or enquiry form.

  • Purchase a product or service.

  • Sign up for coaching.

  • Complete questionnaires, check-ins or coaching forms.

  • Communicate with me by email, WhatsApp or other agreed communication methods.

  • Use coaching platforms or services used by Emma Finney Coaching.

  • Browse or interact with this website.

Some information may also be processed through service providers used to operate the business, such as Squarespace, Stripe, 1Fit and WhatsApp.

4. Why I use your information

I may use your personal information to:

  • Respond to enquiries.

  • Provide personal training and online coaching services.

  • Create and manage training programmes.

  • Monitor and review your progress.

  • Communicate with you about your coaching or purchases.

  • Process and administer purchases and payments.

  • Maintain appropriate business, accounting and tax records.

  • Operate, maintain and improve the website and services.

  • Protect the security of the business and its services.

  • Comply with legal or regulatory obligations.

5. Lawful bases for processing

Under UK data protection law, I must have a lawful reason for processing your personal information.

Depending on the circumstances, I may rely on:

Contract — where processing your information is necessary to provide a service you have purchased or to take steps at your request before entering into a contract.

Legitimate interests — where it is reasonably necessary for operating and protecting Emma Finney Coaching, responding to enquiries or administering the business, provided those interests do not override your rights and interests.

Legal obligation — where I need to process or retain information to comply with a legal requirement, including relevant tax and accounting obligations.

Consent — where you have freely given consent for a particular use of your information and consent is the appropriate lawful basis. Where processing relies on consent, you may withdraw that consent at any time.

6. Health and other special category information

As part of providing personal training or online coaching, I may need to process information about your health, medical history, injuries, limitations or other health-related circumstances.

Health information is classed as special category personal data and receives additional protection under UK data protection law.

Where appropriate, I will process health information because it is necessary to provide the coaching service you have requested and will rely on your explicit consent as the relevant special category condition under Article 9 of the UK GDPR.

I will only request health information that is reasonably necessary to help provide safe and appropriate exercise coaching.

You may withdraw your explicit consent to the processing of your health information. However, if the information is necessary for me to provide coaching safely and appropriately, withdrawing consent may mean that I am unable to continue providing some or all of the service.

7. Sharing your information

I do not sell your personal information.

I may share or process information using trusted service providers where necessary to operate Emma Finney Coaching. These may include:

  • Squarespace — website hosting and website functionality.

  • Stripe — payment processing.

  • 1Fit — delivery and management of online coaching services.

  • WhatsApp — client communication where used.

  • Other professional, technical, accounting or legal service providers where reasonably necessary.

These providers may process information on my behalf or, depending on the service and circumstances, act as independent data controllers.

I may also disclose information where required by law or where reasonably necessary to establish, exercise or defend legal rights.

8. International data transfers

Some service providers used by Emma Finney Coaching may process or store personal information outside the United Kingdom.

Where UK data protection law requires safeguards for an international transfer, I will rely on the appropriate lawful transfer mechanism or safeguards used by the relevant service provider.

9. How long I keep your information

I only keep personal information for as long as reasonably necessary for the purpose for which it was collected, subject to any legal or regulatory requirements.

As a general rule:

  • Enquiries that do not become clients: up to 12 months.

  • Coaching and client records: up to 3 years after the coaching relationship ends.

  • Financial, transaction and tax records: for the period required by applicable UK law and HMRC requirements.

Information may be retained for longer where necessary to comply with a legal obligation or to establish, exercise or defend legal claims.

When personal information is no longer required, it will be securely deleted or anonymised where appropriate.

10. Keeping your information secure

I take reasonable steps to protect personal information against unauthorised access, alteration, disclosure, loss or misuse.

Where third-party platforms are used, information is also subject to the security measures and privacy practices of those providers.

No method of transmitting or storing information electronically can be guaranteed to be completely secure.

11. Your data protection rights

Depending on the circumstances, UK data protection law may give you rights including:

  • The right to ask for access to personal information held about you.

  • The right to ask for inaccurate information to be corrected.

  • The right to ask for your personal information to be deleted in certain circumstances.

  • The right to ask for processing to be restricted in certain circumstances.

  • The right to object to certain types of processing.

  • The right to data portability in certain circumstances.

  • The right to withdraw consent where processing is based on consent.

These rights are not absolute and whether a particular right applies depends on the circumstances and the lawful basis for processing.

To exercise your rights, contact emmafinneypt@yahoo.com.

12. Cookies

This website may use cookies and similar technologies to operate correctly and, where applicable, understand how visitors use the website.

Further information about the cookies used and your choices is available in the Cookie Policy.

Where consent is required for non-essential cookies or similar technologies, they will not be used unless the appropriate consent has been obtained.

13. Complaints

If you have concerns about how Emma Finney Coaching handles your personal information, please contact me first at emmafinneypt@yahoo.com so that I have an opportunity to address your concerns.

You also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK's data protection regulator.

14. Changes to this Privacy Policy

I may update this Privacy Policy from time to time to reflect changes to the business, services, technology or legal requirements.

The latest version will be published on this website and the date at the top of this policy will show when it was last updated.